Bitter Campari Vintage Advertising Poster by Leonetto Cappiello

Bring the spirit of aperitivo hour home. A red figure and an extravagant spiral of orange peel give this Bitter Campari poster its exuberance, with a raised bottle at the heart of the performance. Warm colour glows against near-black, while green lettering adds a fresh finishing note.

The design turns a drink advertisement into a small piece of theatre. The peel suggests flavour, but it also supplies movement and scale, making the figure look caught in an exuberant performance. It is this larger-than-life treatment of an everyday product that gives the poster its charm.

Hang it in a dining room or near a home bar, where the red, orange and green can connect with glassware or a table setting. Dark timber and warm lighting would bring out its rich palette.